Industry: Technology
Product: IDeal with bad debt protection
Facility size: £500k
Founded by a team of experts in the programmatic industry, this online advertising company offers digital technology that provides advertisers with software that allows them to efficiently create, activate, measure, and optimize brand campaigns.
Through significant investments, they have developed a unified platform for creating and delivering rich and high-impact media through open real-time bidding and private marketplaces. This has enabled brands to deliver more engaging digital advertising experiences to their target markets at scale.
Despite facing challenges during the pandemic, the business has maintained consistent trading levels and has witnessed a significant increase in sales owing to their robust order book. The growth has led them to achieving profitability since inception.
Close Brothers Invoice Finance is delighted to offer an invoice discounting facility to the company. This will allow them to release the value of unpaid invoices as soon as they are raised and facilitate the access to working capital they require quickly and efficiently. As a result, this facility will support them develop this innovative technology and progress towards a profitable future.
